First LookSites

Technical SEO

Make your site easy for search engines to crawl, understand and trust.

We resolve indexation, performance and structure issues that block organic growth before content investment is wasted.

The problem

What holds growth back

Great content cannot compensate for crawl traps, slow pages, broken canonicals or messy architecture. Technical debt quietly caps SEO results.

Business outcomes

What good looks like

Cleaner crawl and indexation behaviour

Stronger Core Web Vitals and page experience signals

Clearer information architecture and URL strategy

Schema and metadata foundations for rich understanding

Scope & deliverables

What we typically deliver

  • Full technical SEO audit
  • Indexation and robots strategy
  • Canonical and pagination review
  • Core Web Vitals recommendations
  • Structured data opportunities
  • Implementation support for developers

Methodology

How we approach the work

  • 01Crawl the site as search engines experience it
  • 02Separate critical blockers from nice-to-haves
  • 03Ship fixes in priority order with validation
  • 04Re-measure crawl health after each release wave

Process

A transparent path from kickoff to improvement

01

Crawl

Inventory technical issues across templates and routes.

02

Triage

Score issues by SEO impact and engineering effort.

03

Fix

Implement or brief engineering with clear acceptance criteria.

04

Validate

Confirm indexation, performance and structured data improvements.

Technology & tools

Platforms we commonly work with

Tooling is selected for your stack and goals. Specific integrations are scoped using your approved accounts and credentials.

CrawlersSearch ConsoleLighthouseLog analysis where available

Verified case study

Proof is published only with permission

We do not invent revenue figures, logos or testimonials. When a verified project for this service is approved for publication, it will appear here with challenge, approach, work delivered and documented outcomes—or a clear “Solution delivered” label when results cannot be shared.

View our work standards

Related services

Often combined with

FAQ

Service-specific questions

01Is technical SEO a one-time project?

Major clean-ups can be project-based, but releases, redesigns and content growth introduce new issues. Ongoing checks protect your investment.

02Will technical SEO alone rank me higher?

Technical SEO removes friction. Rankings still depend on relevance, content quality and competitive authority.

Your next move

Ready to plan your technical seo next step?

Book a free strategy call. We’ll review your goals and recommend a practical path—without exaggerated promises.