First LookSites

About First Look Sites

Independent by choice. Accountable by design.

Founded by Nirmal Lashkari, First Look Sites builds private website previews for dentists, real estate agents, lawyers and local professionals in tier-1 markets—so you can review the direction before you pay. The path here ran through digital marketing practice, self-built products (including RetentionYT and NSE Scan), and now a focused agency that sells only what it can deliver honestly.

01

Journey: digital marketing foundations → founder-built products → First Look Sites

02

Self-built SaaS and tools (RetentionYT, NSE Scan)—proof of real shipping, not theory

03

Founder-led strategy and delivery accountability

04

Clear scope, milestones and preview-first terms—no fake client counts or testimonials

Nirmal Lashkari, Founder & Managing Director of First Look Sites

Nirmal Lashkari

Founder & Managing Director

Meet Nirmal Lashkari

From marketing practice to products you can open in a browser.

Software Engineer & Website Strategist

I started in digital marketing—learning how local professionals win attention, trust and enquiries. I then built my own products so I would never sell only theory: RetentionYT (SaaS for YouTube script retention audits) and NSE Scan (an independent market scanner for educational exploration, not investment advice). First Look Sites is the agency that packages that same craft—design, SEO foundations, forms and conversion—into private website previews for practices that want to see work before they pay.

Hi, I’m Nirmal Lashkari—a software engineer and website strategist based in Indore, India. As founder of First Look Sites, I build high-quality websites for professionals who want more qualified enquiries without buying blind.

With over 5 years in digital delivery and 10 years of corporate experience in the pharmaceutical industry, I understand both the technical and business sides of a practice. My MBA from DAVV University, Indore helps me combine technology with practical commercial strategy.

Today I work with clients in tier-1 markets—especially the United States, United Kingdom, Canada, Australia, Europe and the Middle East—who want professional, conversion-focused websites with clear communication and personal accountability.

Every project starts with a private preview under written terms. You review the direction, request refinements, and pay only when you approve.

I do not invent client counts, rankings or testimonials. Early-stage honesty beats empty authority: what I can deliver is written in scope; what I have built myself is on the Work page.

Expertise

What Nirmal brings to every engagement.

  • Custom practice & professional websites
  • Private website previews (approve first)
  • WordPress & modern static / Next.js sites
  • Local SEO foundations for service businesses
  • Landing pages & enquiry systems
  • Website performance & conversion polish
  • Digital growth consultation

First Look Preview

We’ll design a private website preview first. Pay only when you approve the direction.

A transparent “pay after approval” model for qualified website projects: review the private preview on a temporary domain, request refinements, and pay only when you are confident in the direction.

  1. 01You apply and we confirm fit in writing
  2. 02We design your website for a private preview
  3. 03You review every page and request refinements
  4. 04You pay only after you approve the direction
Check If My Project Qualifies

Working principles

Preview first—pay after you approve

Built for your practice, not a generic template

Modern, fast, and mobile-first delivery

Clear communication and evidence over hype

Ready for a clearer next step?

Bring us the goal, the obstacle and the context. We’ll help you identify the right way forward.