Legal
How lawyers should structure a consultation website
A clear practice-area architecture for law firms: authority without dense theatre, ethical messaging, and a consultation path clients understand.
Prospective clients do not hire a website. They hire clarity: who you help, which matters you handle, how the process starts, and whether you look competent enough to trust with risk.
Lead with practice areas people understand
Name practice areas in plain language. Each area page should explain who it is for, typical situations, and what happens after an enquiry—without promising case outcomes.
Show the human path to a consultation
- What information helps a useful first conversation
- Typical response time
- Whether you offer virtual or in-person meetings
- Jurisdictions you serve
Attorney bios that build trust
Credentials matter, but so does approach. Explain how you work with clients. Avoid stock-photo branding that erodes seriousness.
Ethical boundaries on the public site
- No guaranteed outcomes or rankings claims
- Clear that content is information, not legal advice
- Honest about who is not a fit
- Consent-aware forms
Recommended page set
- Home with positioning and consultation CTA
- Practice area pages
- Attorney / team bio
- How we work
- FAQs
- Consultation enquiry
A good legal website reduces anxiety. It does not perform drama or invent social proof.
Preview before you commit
First Look Sites builds private previews for qualified professional firms. See the sample law firm structure on Work, or request a preview under written terms.